dinsdag 17 januari 2012

Social media as a marketing tool


Today, 96% of young people using social media. They blog, tweet, share / upload videos and photos. Imagine that they are talking about your service or product. Social media is a fundamental change in the typical way we communicate.S

The definition of social media is''online platforms with the feature that the users themselves provide the content, with little or no intervention of a professional editorial''
Examples include stats such as weblogs, services like Twitter where his activities at some point want to share with his "followers" by posting messages and YouTube where videos of themselves and / or others places (well known today because this discovered by talent scouts), social networks like LinkedIn (this can create a profile to which employers can see what their candidates do), Facebook and Hyves (this is a site where your personal profile, create and respond photos, videos and status updates to place and with others internationally to communicate).


If the target of an organization is adolescents to adults than they focus on the social networking sites like Facebook and Hyves. Would it be  the mass organization, then it will use a site like YouTube where young and old every day and watch movies upload. As users of the site may not realize is that this is an excellent means of communication which they influenced.For example when opening a video on YouTube usually advance a short film plays with the aim of promoting a product or service. The viewers are in the first few seconds required to look at it then, to inquire on what happened that watching an unconscious stimulus gets skewed.
Was an example of social media can do for society, for example, the donor week on social network Hyves. Last year, the donor also successful week. Then he handed a Facebook action in the first month immediately 25,000 new organ donors. All Facebook users got when their page on whether they wanted to save someone's life. Then they could register as donors.
What many organizations are doing now is creating themselves a social network profile on MySpace and Facebook. If costumers 'like' the page, it will automatically update in the future with information about new products or services, discounts and pricing actions on their time line. To bring costumer service at a hight level, social media gives the oppurtunity to ask questions directly from this site, without long waiting. This saves the consumer the step where it should be called first so that they remain satisfied.

Using social networking as a marketing tool had some benefits and some disadvantagedsBenefits:-Organizations can enjoy many of the so-called free publicity. Free publicity is like a free listing of media attention in the form of an article in the newspaper, Internet or positive word of mouth. When users find a good product, they usually post to a place, sometimes with a picture there. This makes others curious about the product or service they want and perhaps purchase yourself.-Organizations increase their brand awareness by having their ads exposed to an bigger audience.Disadvantages:-It may also be that consumers have a negative experience with a product or service has. When a negative experience they will post it on sites like twitter and facebook.In summary, i
t's not about how social media is used as a marketing tool, but on how well social media is used. 

Below is a little clip about the so called ''Social Media Revolution 2011''!





Geen opmerkingen:

Een reactie posten