We've heard about it for years, but it
seems that 2012 might be the year that mobile marketing finally grows up and
plays with the big boys. Over the past year, growth in mobile marketing
has risen dramatically on many fronts. With apps, mobile search advertising and
now retail, the mobile marketing space is delivering the numbers.
In today's post, Pavel Webb from TextMagic gives us some global insights into mobile marketing. If you're not using mobile as a marketer just yet, consider how quickly this marketing channel is moving.
Everywhere you look you see more on the power of mobile marketing. As a field, mobile marketing has been growing faster than almost any other marketing segment from both a user and advertising standpoint. Until now yo may have been considering mobile marketing but haven't yet integrated it into your marketing mix. There are a number of ways to get started and the best way is to see what industry leading brands are doing.
With over 300,000 apps developed in the last three years and with a predicted 29 billion app downloads this year alone, the demand for apps is rising and is expected to peak around 2013. Brands have realized the power of being able to push their content out to mobile users with many well-known retail companies, utilities and restaurant chains jumping onto the handset with their own branded apps.
SMS marketing is most effectively used as a way to engage customers by offering a level of service via reminders, notices and coupon codes. As well, various countries show a preference for opt-in SMS marketing, especially the UK and France.
In today's post, Pavel Webb from TextMagic gives us some global insights into mobile marketing. If you're not using mobile as a marketer just yet, consider how quickly this marketing channel is moving.
Everywhere you look you see more on the power of mobile marketing. As a field, mobile marketing has been growing faster than almost any other marketing segment from both a user and advertising standpoint. Until now yo may have been considering mobile marketing but haven't yet integrated it into your marketing mix. There are a number of ways to get started and the best way is to see what industry leading brands are doing.
With over 300,000 apps developed in the last three years and with a predicted 29 billion app downloads this year alone, the demand for apps is rising and is expected to peak around 2013. Brands have realized the power of being able to push their content out to mobile users with many well-known retail companies, utilities and restaurant chains jumping onto the handset with their own branded apps.
SMS marketing is most effectively used as a way to engage customers by offering a level of service via reminders, notices and coupon codes. As well, various countries show a preference for opt-in SMS marketing, especially the UK and France.
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