You are
probably thinking of the magic box of a magician. But you are wrong!
The black box model is used to describe how consumers make decision regarding a product.
A lot of ads about products are thrown at us every day that is the ‘insert’. What our mind does with it happens in the black box because every person perception is different. What comes out of the black box is the consumer behaviour.
The black box model is used to describe how consumers make decision regarding a product.
A lot of ads about products are thrown at us every day that is the ‘insert’. What our mind does with it happens in the black box because every person perception is different. What comes out of the black box is the consumer behaviour.
Insert → black box → emission
With the Black Box method, we assume that behavior is always a response to a stimulus. These can be internal stimuli that display the internal state and external stimuli that may be through one or more senses is reached.
The essence of the model is that it suggests consumers will respond in
particular ways to different stimuli after they have 'processed' those stimuli
in their minds.
It is called the ‘black box model’ because we still know so little about how the human mind works. We cannot see what goes on in the mind and we don't really know much about what goes on in there, so it's like a black box. As far as consumer behaviour goes, we know enough to be able to identify major internal influences and the major steps in the decision-making process which consumers use, but we don't really know how consumers transform all these data, together with the stimuli, to generate particular responses.
It is called the ‘black box model’ because we still know so little about how the human mind works. We cannot see what goes on in the mind and we don't really know much about what goes on in there, so it's like a black box. As far as consumer behaviour goes, we know enough to be able to identify major internal influences and the major steps in the decision-making process which consumers use, but we don't really know how consumers transform all these data, together with the stimuli, to generate particular responses.
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