QR Codes

Everywhere you look QR codes are making their way into mainstream marketing.  Most recently I was waiting for the train and noticed that a signing of Heinz ketchup that  had a QR code.  Out of curiosity, I took out my smart phone and grabbed it. It brought me to the website of Heinz.  The page offered nformation and the ability to sign up for special offers. This is an example of direct response.

QR codes have appeared in mass thanks to smart phones and digital technology.  Entering a long URL into a web browser on your phone has become easier but still requires typing characters.  Enter the QR code.  With a simple free app you can click and button and be redirected to a web page.  I guess it's a good thing that we're  lazy, its the motivator for a number of technological advances.

 If you haven't run any promotions with QR codes, your goal should be to have one up and running in the next week or so.
I like to think of QR codes as the means to an end.  The functionality of a QR code is to get you to a web page. always think about the end goal which is to have your prospect complete a transaction of some kind.  This could be to provide you with an email address or make a purchase.

 What's the goal of your QR promotion?  What do you want people to do once they get to your  page?  What's in it for them?  Why should they take a snapshot of the QR code in the the first place?  One of the best strategies is to offer incentives to people who use the QR code to arrive at your landing page.  Have them sign up for special offers or something of value.  This is one of the more popular strategies that builds your list and grows your business.

I said that making a QR code is simple, after watching this YouTube clip it is!