Blue Monday..

Today is Blue Monday!

Blue Monday is a name given to a date for the most depressing day of the year. The British psychologist Cliff Arnall, which is a depression specialist invented a, according to him, scientifically sound formula that showed that the third Monday in January is the day when most people are sad or depressed. This would have to do with the fact that the good intensions for the New Year failed, the holidays seem far away and the days are dark.

In marketing words: The best day to draw attention!

An example is the attempt ‘laughing’ is successful. The old record was 415 people who were laughing and today there were seven more. The biggest ‘laughing meditation session in the world’ was held in Amsterdam today.  The attempt was an idea of the aid organization Doctors of the World, to call attention to help children and young people with deformities such as cleft lip or burns in developing countries.
The pictures of the event were on almost every (social) media.

Using an event as a marketing instrument, what free is, is one of the best ways to promote things like mother’s day, fathers day and Christmas. What marketers do is promote their products massively to reach a huge public. What we are noticing is that we spend a lot of money on those days and that is the reason we’re getting a little bit depressed after the holidays at the end of the year.

Eventually  it is all about how the consumers feel when they are purchasing. Why not make the experience fun every year!