What is keeping me awake at night?

Last week I went shopping. One thing that I wanted really badly was a new curling iron. I did not care about the brand, just the size and it had to be within my budget (that was €50).
When I arrived at the store, one thing I noticed that they had a whole wall with curling irons with the size I wanted. But when there is so much choice and the prices did not differ much, I was clueless which one to buy. After approximately 2 minutes a woman came to me with the magic words ‘’Can I help you with anything?’’
After I explained what I wanted she recommended one that was revolutionary because it had a unique feature that prevents your hair from becoming really dry, but a little bit over my budget. She gave me information about how to use the product, walked with me to the counter and eventually said goodbye.

When I was at home reading some articles for school about marketing I recognized something in her behavior. She was exactly following the ‘traditional’ steps of marketing how to sell a product to the costumer according to the guru Verhage!

His theory:

Recognize the problem
↓
Translate the problem in the products
↓
Translate the product in the needs of the costumer
↓
Taking away all the doubts
↓
Building a relation

After reading this I was feeling a little bit like ‘a victim of excellent marketing’. But after seeing so many  campaigns about this product on television I was again really satisfied with the product.
What the campaigns did according to Verhage is taking away my cognitive dissonance.

When someone thinks they are never going to be a victim of a good marketing strategic they somehow already are.

Introducing.. IT

A guru is the one who is regarded as having great knowledge, wisdom and authority in a certain area and who uses it to guide others.

A lot of people who believe in god see god as their guru to guide them at all times. Some students see their teacher as their guru, because they learn a lot from them and some do not really have a guru but a person who they look up to. 

What about marketers?
Marketing is a religion to them followed by gurus as Verhage and Kotler. That is what this blog is about. About how organisations are trying to make the best of their marketing strategy.

I am Arti, seventeen years young and studying Marketing and Commerce.
My blog is about the inspiring gurus in marketing, the ones that are the brains behind why people are buying certain things.

My goal with this blog is to inform you about the world of marketing in my own perspective and giving you some information about the guru's and their theory.

I also hope to inspire you all with the quotes that inspire me in the world of marketing.

''You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere'' ~ Lee Lacocca (Former Ford President)